In this post I will be comparing two fashion illustrator's websites, Marina Sidneva's and grace Ciao's. I will be comparing the design, layout, colour palette, typography and the presentation of their artworks in the website.
Marina Sidneva
I will begin by looking at Marina Sidneva's website. Her wesbite use white as her main background color, that i think works really well to attract the audience's attention to her coorful illustration. She uses sans serif font in her paragraph and serif font in her headings. The font size are well fitted and are easy to read. First, I noticed that its an agency website with several artists on it including Marina Sidneva itself, So the header doesn't have her name on it, but she does have a cover page with her name written on it. The header have all the buttons needed like navigation menu, the agency company name, and the 'get in touch' menu. I like the color palette of her page, she uses soft neutral color that perfectly matched between her header, footer and the page background color. In her website, all her blog pages are in one page without separated menu page. I found it quite inconvenient to scroll through her pages as it's rather a long page. Also, the 'back to top' button is too small and hidden on the bottom right corner of her page.
Next, I'm looking at her 'about' page. She included her black and white self-portrait on the right side of the column and her bio on the left. Although the font size of the paragraph on her bio is rather small, but viewed from desktop screen, it's very clear to read. For the 'about me' text, she uses a 'fancy' type of font that i think gives a unique touch to her page.
Continuing to her portfolio pages, she add three menu buttons of 'brand, portrait, event' that divide her portfolio into a more organized columns. I really like the layout of her illustrations that are perfectly neat and organize into 3 or 4 squares on every row. Although her illustrations have a lot of different color palette, but with a well-organize image layout, it blends and match with one another.
And for her contact page, she use a quite simple contact page design with black borderline, black font and black 'submit' button. I think it works really well with her initial page color palette and design.
Last, looking at the olive green colored header of her website, it include the agency logo, socials icon with link to her social media and several policies, but I notice the page doesn't include the copyright text.
Grace Ciao
Next, I will be observing
Grace Ciao's website, another great fashion illustrator. Similar with Sidneva's, Garace Ciao's website also use white as the main background color. I notice that she doesn't have header and footer but she put the main menu column on the left side of the page. It works very similar with header and footer, and I personally think that it also much more efficient and effective because all the menu buttons are visible on the side and we don't need to scroll to find the navigation buttons on the footer or header. Although I would suggest to use a different color for the column so audience could easily navigate the menu column and not mistaken it as part of the 'about me' page. She use sans serif font on all of her text, but a different font for her text logo. She use the black 'work with grace' button as the 'contact' form. I think it's not as straightforward and effective because it doesn't indicate clearly that the buttons are a contact form. Similar with Sidneva, her website doesn't include a copyright text.
Following with her artist feature page, I love that she includes videos of her collaboration with brands in this page. Under every video, she include the tittle text with the year it's created. It's also convenient to watch right on the page without redirecting to another platform. All her videos are under 1 minute long and I think are a really great way to attract viewer with visual media and engaging more about her content with brand collaboration.
Next is her 'bloom belles' page which is her famous art style that becomes a unique identity of Grace Ciao as a fashion illustrator. In this page, she include a short description about 'bloom belles' and several illustration of how she incorporated real flowers into her drawings. I also noticed that she add a quotation from Huff Post about the commentary of her art style.
Continuing to her 'exclusive collaborations' page, almost similar with Sidneva's website, Grace use a neat square layout for her images. This creates a simple and well-ordered page. It's also interesting that she link every image with a page that explain about her collaboration in much detail. I think that it will be much convenient for reader to know more about her works with the description page directed if they clicked on the image.
And last, looking at her illustrations page, I like that she include quotation from the brands she collaborated with that say about the experience working with her. It effectively creates an image that she is rich in profesional experience working with high value brands.
To sum up, looking at the website design including font, and color palette as well as the images layout, both Sidneva and Grace share a similarity. They both use a white color as the website main background, with sans serif font and a neat square layout for the images. Both of their website also doesn't include a copyright text on the bottom. Apart from that, there are several differences between both websites. Sidneva's website is a single vertical page, while Grace use menu navigation button to direct viewer into different page of her website. Grace also doesn't include header and footer on her website, but a menu column on the right side of the page. Apart from that, I think that both Website is aesthetically pleasing and effectively showcase their great collaborations and portfolio artworks.
Very good detailed evaluation - well done
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